On Tuesday 6 July, a conference to launch SADECC 2021 was organised on the premises of the Win Win agency, the show's event partner. In the morning, media and exhibitors were present to discover the show's new features and its programme of events. In the afternoon, our editor-in-chief Julien Sol hosted a special programme in the agency's TV studios, covering all the information revealed in the morning. He was accompanied on set by Eglantyne Verriès, director of SADECC, and Christophe Cousin, president of Win Win.